Q:  How should I set my goals for my incentive programme?

A: To pin down your goals, gather a few colleagues for a mini-brainstorm session. Select participants who can bring a fresh perspective and know of current conditions in the marketplace, or target audience, of which you are not aware.  read more...

A: First outline the participants who are involved in your product or service and list their functions and take note where each falls in the distribution channel. Assess how much you can realistically expect from them based on their level of involvement and other factors, such as state boundaries and legal restrictions on distributorships.  read more...

Q: How much should I spend?

A: There are some reliable indicators to follow when budgeting for your incentive program. The first is whether your programme is open-ended or closed-ended. Open-ended incentive programs tend to generate higher return on investment (ROI).  read more...